In the world of manufacturing and heavy-duty equipment, some unsung heroes ensure that everything runs smoothly. One such individual is James, a dedicated Production Lead at Bush-Whacker. With six years of experience under his belt, James has seen the ups and downs of the industry. Let’s delve into James’ journey, his dedication to his craft, and the unique aspects that make Bush-Whacker a remarkable place to work.

James takes immense pride in witnessing the transformation of individual parts into a well-oiled machine. From the initial assembly line to the final coat of paint, every step is orchestrated meticulously. It’s a beautiful process that showcases the artistry of manufacturing. For James, there’s a sense of fulfillment in seeing something he helped create come together, ready to serve its purpose in the world.

At Bush-Whacker, there is an unwavering commitment to delivering the best products possible. James and his team take immense pride in their work, knowing that their efforts directly impact the longevity and performance of the equipment they manufacture. They strive to build heavy-duty machines that can withstand the test of time, ensuring customer satisfaction and the longevity of businesses that rely on their products.

One of the standout qualities of Bush-Whacker is its family-like environment. James describes it as a place where owners are approachable, and actively engaging with the employees on a daily basis. This fosters a sense of camaraderie and open communication, making everyone feel valued and appreciated.

For James Lawerence, being a Bush-Whacker Production Lead is more than just a job; it’s a testament to his dedication and love for his craft. With a family-like atmosphere, great owners, and a commitment to quality, Bush-Whacker stands out as a remarkable place to work. As James continues his journey at Bush-Whacker, he exemplifies the spirit of resilience and unwavering commitment that defines the company and its employees.

Finding the right company to build a career at is something that can take a person years; the right fit at the right place, and the right time. But sometimes this place finds you, just as it did for Bush-Whacker manufacturing supervisor David Carr. 


“I didn’t even know about Bush-Whacker. I was working at a different company that ended up closing, and I moved back to Arkansas. I had a resume posted online that somebody from Bush-Whacker read and the rest is history.


Now having been with the company for over 12 years, David has come to recognize the values of the business inside and out, and the small things that make Bush-Whacker a great place to work. 


“We are a family oriented company, from the top down. The owner really cares and it shows in our day-to-day activities here at Bush-Whacker.” Robert Hall, second generation owner with two decades as the company’s CEO, has established quite the reputation for treating his team like family. In his 30-years of working here, he’s put his compassion and his ingenuity into running a tight ship that builds extraordinary products.


Anyone who uses or works around rotary cutters knows that they have to deal with pretty rough situations and terrain — such as debris, thick brush, rough terrain, even the occasional small tree — and they don’t come cheap. This is where David says Bush-Whacker is excelling: “We’re built rugged, built to last, and we’re very robust – more so than the competition.  I think that helps us — our cutters are made to last a long time, it’s what keeps the customers coming in and what keeps them coming back.” 


Especially since the pandemic, David says customers have increasingly come in droves for the value that Bush-Whacker has to offer. He says one of the main things that sets us apart is that as a short-line of products, we can produce high quality products because we only focus on one thing — building the best mowers possible.

Short Line, Long Distance

We pride ourselves on being a “short line” manufacturer, meaning we don’t produce millions of implements and attachments like most of our competition. We just do rotary cutters and the pieces needed to keep them working. This was quite refreshing for our Eastern Sales Rep, Don Clements, who came from selling all kinds of farm equipment.

“My career started in car sales but selling farm equipment is so much more rewarding.”

Joining the company in January four years ago, Don already had success selling Bush-Whacker products under his belt. After selling farm equipment for a few years, he recognized the reliable quality behind the Bush-Whacker brand. As a short line manufacturer, Bush-Whacker could be seen as an objection, but for Don it was a clear advantage. When an opening for a territory sales manager came up on our team, he knew it was time to hop aboard the (very heavy-duty) hype train.

“It’s rewarding to me to have happy customers, and it’s easy to do when you’re selling a product that’s so easy to sell, from a family-owned company with a great product.”

By his account, it was clear in the farm machinery industry that a short-line like Bush-Whacker can focus on an exceptional product and do it well. Our rotary cutters had been sold to the DOT nationwide for three generations. By the time Don came onboard, we’d expanded from our little home state of Arkansas all the way to the East Coast.

“As I get further out, I’m building a brand name where most people have not heard of Bush-Whacker.”

Having been in farm equipment sales for 20 years, Don knows what it takes to sell. “You have to be more knowledgeable about the application,” Don explains. “It’s a tool, not a point from A to Z. It’s exciting to help people get the job done better or faster, and Bush-Whacker does that.” This experience, backed by the faith of Bush-Whacker, allows Don to continue to build the brand. “The opportunity that has been given to me and my family is something I really do appreciate. I’m blessed that they have the faith in me to build the territory the way it needs to be built.” And just as Don appreciates the opportunities given to him, we appreciate the work he does to build the Bush-Whacker name.

Whether you’re a seasoned hand with a rotary cutter or just buying your first 6-foot brush hog, a little prep goes a long way before you hit the pastures. Here in Arkansas, where Bush-Whackers are manufactured, our mowing season starts after May, typically in the humid Southern heat of June/July. That means we have 2-3 months before our DOT mowers and weekend farmers pull their beasts out of hibernation and give them a once-over.

2022, like its predecessor year, brings new challenges and ways of thinking. This is a good time to start prepping for needed parts and start your maintenance a bit early to avoid supply chain issues. With that in mind we’ve prepared this handy checklist for the early bird mowers and farmers.

Grease the Machine

Metal machinery needs a good greasing frequently to prevent excess friction, protecting your investment in the long-run from frequent part replacements. In the case of the Bush-Whacker, you can check your product manual on proper greasing techniques.

Stump Jumper Check

While tightening things up is a tip that works for almost everything on your cutter, especially check your stump jumper to make sure it’s tight on the machine.

Service Your Clutches

Just like any other piece of machinery or vehicle, preventative maintenance is the key to protecting your investment. Service your clutches before you hook up the cutter. Check for rust or locking and plan your maintenance accordingly.

Gearbox Top Off

Check the grease level in your gearbox. This is the heart of the cutter, and it needs proper lubrication to run without damaging the cutter. We use 00-grade grease; be sure to check your manual if you need to know the capacity of the gearbox.

Drive Shafts

At this point your rotary cutter is nice and greased, wiped off, and ready to start testing. Be sure to check your drive shafts to ensure they telescope freely. Note any concerns and deal with them early on.

As with anything mechanical, note any concerns and deal with them in a timely manner. We recommend paying very careful attention and prepping for the unexpected. Don’t wait until it’s broken in the middle of a pasture to order a set of blades! Order them early from your local Bush-Whacker dealer. Keep your farm supply dealers in mind if you have any questions, and remember to support your local businesses!

There are more names for a rotary cutter than there are names for soda in the US, and it has a lot to do with who pioneered the equipment in various parts of the States. Growing up in the South, a lot of our folks knew these tractor attachments as “bush hogs”, not as a brand, but as a process, an adverb and verb for how the machine can be used. The heavy-duty rotary cutter was a bush/brush hog, shredder, or mower, different than your standard cutter. This is because it mowed heavy brush, not just grass and weeds. The brand Bush Hog started in Alabama, and the surrounding states adopted the vernacular and called rotary cutters “bush hogs.” In Texas, Rhino pioneered the same product, and now the majority of the state calls them shredders and brush hogs.

While these brands were selling to the end-users in the 70’s and 80’s, Bush-Whacker had pioneered the extreme-duty rotary cutter for commercial uses, selling almost exclusively to the DOT for highway mowing. The Bush-Whackers of the 80’s were behemoths, double-decked steel tire-eaters. These cutters had to mow the side of the road and everything hiding in the grass, like wood debris, metal scrap, tire scraps, and anything else that can fall off the back of a truck or the underside of a car. We had to have an exceedingly sturdy cutter to keep the DOT visiting, and as a result we stepped into the consumer world in the early 2000’s with one of the most durable products on the market.

With a growing sales team and a fresh insight into the tractors and mowing needs of the future, Bush-Whacker’s CEO began partnering with commercial tractor dealers, stocking them with our extreme-duty cutters, and sending his team across the nation to get feedback on his cutters. Enter the heavy-duty mower, or medium-duty cutters. As our mowers migrated from the side of the road to the 100-acre farm, the extreme-duty double deckers weren’t as cost effective. The heavy-duty cutters featured a single-deck, smaller gear box, and ran from 5 to 20 feet. They were also a very attractive price point for the end user.

In 2015, research and word of mouth shed light that our cutters were still too durable, too long, too heavy for the modern tractors running at 30 HP. Our cutters fit, but they were too heavy and took too much power to lift. As a result, we redesigned the whole line that same year. Farmlands went from 200-acre cow pastures to 5-10-acre tracts with light-weight tractors. The redesigned Bush-Whacker cutters fit on 25-30HP tractors, and we still have the most durable5-6ft cutters on the market.

In the 2020’s our product is an extreme version of a rotary cutter, longer-lasting and at a better value than our competition. We still handcraft every rotary cutter, our parts are inexpensive, our equipment is more durable, and our turnaround time for parts is the fastest in the nation (because they’re American-made). More than that, from a service standpoint, we’re the best. We’re homegrown, courteous, and hands-on. So, whether you’re looking for a heavy-duty rotary cutter, or the cheapest bush hog for your tractor, we have made a product with you in mind.

A History of Rotary Cutters